Blog Content: MyEPOS- Should You Break Up With Your Third-Party Delivery App?
Project: I was tasked with writing ten blog posts to feature on the website of the software company MyEPOS. The blogs were aimed at business people in the retail and hospitality industries, and I was told to be informative whilst maintaining a personal tone. This blog was a discussion of the pros and cons of…
Continue readingBlog Content: MyEPOS- Get App Happy: Why Your Restaurant Is Missing Out If You Don’t Have a Food Delivery App
Project: I was tasked with writing ten blog posts to feature on the website of the software company MyEPOS. The blogs were aimed at business people in the retail and hospitality industries, and I was told to be informative whilst maintaining a personal tone. Picture this. It’s a Friday night, you’re absolutely exhausted and have…
Continue readingBlog Content: MyEPOS- The Predicted Retail Trends That Your Business Can Get Ahead Of
Project: I was tasked with writing ten blog posts to feature on the website of the software company MyEPOS. The blogs were aimed at businesspeople in the retail and hospitality industries, and I was told to be informative whilst maintaining a personal tone. This blog looked at some of the emerging future trends in retail.…
Continue readingSpec: Deliveroo Advertorial for Cosmopolitan Magazine
Assignment: Think of an idea for an advertising feature on a specific product or service of your choice. Identify a publication that would be suitable for your advertising feature. Write your feature (up to 300 words), using the publication’s writing style. There are no two words that provoke a collective groan amongst singletons as much…
Continue readingSpec: SEO Article
Assignment: An international removals company has asked you to write a 500-word article to help improve its position in the Google search engine results. Include one of the keywords below in the heading, and four of them in the article: International travel. Moving abroad. Migration. International removals. Living overseas. The 5 cheapest European countries for…
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Spec: Press Release
Assignment: Write a press release promoting a product or service of your choice using the techniques above. Make sure that you target the release at a particular publication. Research it and tailor the release to meet their requirements. Client: Be The Change Publication: Worcester News, in the general local news section Be The Change offers…
Continue readingSpec: KitchenWiz Newsletter
Assignment: You are asked to write a monthly emailed newsletter for KitchenWiz – a hypothetical company that produces kitchen appliances. Think of three story ideas and write them up (200 words each). Now Available in Selfridges: We have some exciting news to share…the full KitchenWiz range is now available to buy online and in-store at…
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Take a look at these examples—some real, some spec—of my copywriting to get an idea of the kinds of content I’ve already done.
Olivia Cox Copywriting 